Startup Go-to-Market and Discoverability
You got into business to chase your dreams, not to manage app store reviews and monitor what AI says about you. Let us handle your digital presence while you build your company.
A High-Touch, Consultative Approach
Every startup is different. Your market, your competitors, your stage: they all shape what you need. That's why we don't do templates or one-size-fits-all packages.
You'll work directly with senior strategists who take the time to understand your business, your goals, and your competitive landscape. We build a custom plan, execute it with precision, and adjust as your startup evolves.
Company & Founder Audit
We conduct a comprehensive analysis of how your startup and founders currently appear across Google, Bing, AI assistants, and social platforms. We identify gaps, threats, and opportunities, then build a custom strategy to address them.
Press & Media Placements
We execute targeted outreach to secure coverage in relevant publications, industry outlets, and podcasts. Real press coverage builds credibility with investors and creates the authoritative sources AI assistants rely on.
AI Optimization
When someone asks ChatGPT, Perplexity, or Claude about your space, you need to show up and show up accurately. We ensure AI assistants have the right information about your startup, product, and founders.
Competitive Analysis
Know where you stand. We continuously track how you compare to competitors in search results and AI responses, so you can see your progress and identify new opportunities to differentiate.
App Store Optimization
Your app store presence directly impacts downloads and credibility. We optimize your App Store and Google Play listings, including titles, descriptions, keywords, screenshots, and review responses, to maximize visibility and conversion rates.
Off-Page Strategy
We build your authority through strategic placements on Wikipedia, Reddit, Quora, and other high-visibility platforms. These citations are gold for AI visibility and establish your startup as a credible player in your space.
How It Works
We move fast because startups move fast. You'll see initial results within the first few weeks, with momentum building over the following months. Our ongoing monitoring ensures your reputation stays strong as you scale.
Discovery
We audit your startup's current presence across all platforms and develop your custom strategy.
Build Foundation
We create and optimize profiles, content, and authoritative assets that establish credibility.
Amplify
We secure press coverage, build backlinks, and promote your presence across key channels.
Sustain
We monitor results, respond to changes, and continuously strengthen your discoverability.
Ready to Build Your Startup's Presence?
Let's talk about where you are, where you want to be, and how we can help you get there.
Book a CallWe Offer Free Resources, Too
Here's the thing: there's no secret sauce in this industry. Everything we do is based on techniques that are documented, learnable, and frankly pretty boring once you understand them. We're not in the business of hoarding knowledge.
If you're the DIY type, or you just want to understand what's happening behind the scenes before you hire anyone, we've put together guides that explain exactly how this stuff works. No email capture, no sales pitch. Just the information.
Browse Our Free ResourcesWhy Work With Us?
The Discoverability Company founder Drew Chapin has been around the table for the journey from napkin-stage idea to $1M+ in revenue more than six times. He's lived the startup grind: the fundraising, the pivots, the 3 AM product debates, the investor meetings where your Google results matter more than your pitch deck.
That experience shapes everything we do. We understand that startups don't have unlimited budgets or unlimited time. We know that you need results you can point to when you're talking to investors or partners. And we know that the window for building credibility is often narrower than you'd like.
Drew built this company specifically to serve entrepreneurs because he loves working with founders. There's an energy and ambition in the startup world that's contagious, and there's nothing more satisfying than helping a great company get the visibility it deserves.
We're a "get shit done" team. No endless strategy decks. No meetings that should have been emails. We move fast, communicate clearly, and focus relentlessly on the outcomes that actually matter for your business. When you work with us, you'll feel the difference immediately.
Frequently Asked Questions
Common questions about startup reputation management.
Why is discoverability crucial for startups?
First impressions matter. When investors, partners, or potential customers search for your startup, what they find shapes their perception. Strong discoverability builds credibility, attracts talent, and can be the difference between getting funded or passed over.
How do you help startups appear in AI search results?
AI assistants like ChatGPT and Perplexity pull from authoritative sources. We help establish your startup's presence on Wikipedia (when notable), secure press coverage, build thought leadership content, and ensure AI models have accurate information about your company, product, and founders.
What about founder reputation?
Investors search founders before taking meetings. We build strong personal profiles for founders alongside company presence, ensuring both individual and company searches return professional, credible results that support your fundraising and partnership goals.
Can you help with competitive positioning?
We analyze how your competitors appear in search and AI results, then develop strategies to differentiate your startup. This includes ensuring you show up in comparison queries and industry roundups where potential customers are evaluating options.
How quickly can startups see results?
Startups often see faster initial results because they're building presence rather than fixing problems. Profile creation and optimization takes 30-60 days. Search visibility typically improves within 2-3 months, with AI presence building as new content gets indexed.
What if we're pre-launch or in stealth mode?
We can build foundational assets quietly by securing domains, preparing profiles, and creating content frameworks that activate when you're ready to go public. This gives you a head start on discoverability from day one of your launch.
Build Your Startup's Digital Presence
Don't let a weak online presence hold your startup back. Build the credibility that opens doors with investors, customers, and partners.