Local Business Discoverability | The Discoverability Company

Local Business Discoverability

When someone searches for what you do in your area, you need to show up—on Google Maps, in AI recommendations, across review platforms, and in voice search results. We help local businesses dominate their market online by optimizing Google Business Profiles, managing reviews across platforms, building local SEO authority, and ensuring AI assistants like Siri and ChatGPT recommend you when customers ask for help.

An Ongoing Partnership

Local reputation management isn't a one-time project. It's an ongoing relationship. Reviews keep coming in, competitors keep optimizing, and Google keeps changing the rules. You need a partner who's in it with you for the long haul.

We work with you month after month, responding to reviews, monitoring your rankings, adjusting strategies, and making sure you stay ahead of competitors who are trying to take your spot. When something changes, we're on it.

Google Business Profile Optimization

Your Google Business Profile is often the first thing customers see. We optimize every element, including categories, attributes, photos, posts, Q&A, and services, to maximize your visibility in local search and Google Maps.

Review Platform Management

Reviews on Google, Yelp, Angi, Facebook, and industry-specific platforms directly impact whether customers choose you or your competitor. We help you generate more positive reviews, respond professionally to all feedback, and build a reputation that converts browsers into buyers.

Local SEO Audit & Strategy

We analyze your current local search presence, identify how you stack up against competitors, and build a custom strategy to improve your rankings for the searches that matter most to your business.

Citation Building & Cleanup

Inconsistent business information across the web confuses search engines and customers alike. We build and clean up your citations across 50+ local directories and data aggregators to establish trust and authority.

Local AI Optimization

When someone asks Siri, Alexa, or ChatGPT for a recommendation in your area, you want to be the answer. We optimize your presence across the data sources that AI assistants use to make local recommendations.

Monthly Reporting & Strategy Calls

Every month, you'll receive a detailed report on your local rankings, review velocity, and competitive positioning, plus a call to discuss progress and plan next steps. No surprises, full transparency.

Optional Add-ons

Expand your local presence with additional services tailored to your needs.

Multi-Location Management

Each of your locations needs its own optimized presence. We create location-specific strategies that maintain brand consistency while targeting local search terms for each area you serve.

Reputation Repair

If you're dealing with a wave of negative reviews or a reputation crisis, we deploy targeted strategies to address the damage and rebuild trust. For reviews that violate platform policies, our sister service Reviews.Shop handles the removal process.

Local Content Creation

Location-specific blog posts, landing pages, and content that establishes your expertise and improves your visibility for local searches in your service areas.

Social Media Management

A consistent, local-focused social presence across Facebook, Instagram, and relevant platforms that keeps you connected to your community and drives foot traffic.

Dealing With Fake or Defamatory Reviews?

Negative reviews are part of running a business. Most of the time, the right move is to respond professionally and move on. But fake reviews, competitor attacks, and malicious postings from people who were never customers? Those are different.

Through our sister service Reviews.Shop, we offer specialized review removal services for Google, Yelp, Facebook, Trustpilot, and other major platforms. When a review violates platform policies, we know exactly how to build a case and get it taken down.

Not sure if your negative reviews qualify for removal? We can audit your review profiles and let you know which ones have a realistic shot at getting removed vs. which ones need to be addressed through other strategies.

Learn About Review Removal

How It Works

We start fast and stay consistent. You'll see improvements in your Google Business Profile within the first few weeks, with rankings and review momentum building over the following months. Then we maintain and grow from there. This is a long-term relationship, not a one-and-done project.

1
Week 1–2

Audit

We analyze your local presence, review profiles, citations, and competitive landscape.

2
Weeks 2–4

Optimize

We optimize your Google Business Profile, clean up citations, and fix foundational issues.

3
Months 2–6

Grow

We implement review generation strategies and build local authority through content and links.

Ongoing

Maintain

We monitor your rankings, manage reviews, respond to changes, and refine continuously.

Ready to Own Your Local Market?

Let's talk about your business, your market, and how we can help you get found by more local customers.

Book a Call

We Offer Free Resources, Too

Here's the thing: there's no secret sauce in this industry. Everything we do is based on techniques that are documented, learnable, and frankly pretty boring once you understand them. We're not in the business of hoarding knowledge.

If you're the DIY type, or you just want to understand what's happening behind the scenes before you hire anyone, we've put together guides that explain exactly how this stuff works. No email capture, no sales pitch. Just the information.

Why Work With Us?

The Discoverability Company founder Drew Chapin grew up in a small business household. He watched his parents navigate the challenges that every local business owner knows too well: the tight margins, the long hours, the constant juggling of priorities. He understands that when you're running a local business, you don't have unlimited budget or unlimited time to figure out digital marketing.

That background shapes how we work with local businesses. We're realistic about timelines. We're conscious of budgets. We focus on the things that actually drive customers through your door, not vanity metrics that look good in reports but don't move the needle.

We've helped dozens of local businesses, from restaurants and contractors to professional services and retail shops, build online presences that compete with (and beat) much larger competitors. We know what works, we know what doesn't, and we won't waste your money on tactics that won't deliver results.

We're a "get shit done" team. When a negative review comes in, we're on it. When Google changes something, we adapt. When you have a question, you get an answer, not a ticket number. Local business owners don't have time for bureaucracy, and neither do we.

Frequently Asked Questions

Common questions about local business reputation management.

How important is local discoverability?

For local businesses, discoverability is everything. When someone searches "best [service] near me," you need to appear. Local search, Google Maps, review platforms, and AI assistants all influence whether customers walk through your door or call your competitor.

How do AI assistants affect local businesses?

When someone asks ChatGPT or Siri for recommendations in your area, AI pulls from review data, website content, and local listings. We ensure your business is properly represented across the data sources that AI assistants use to make recommendations.

What about Google Business Profile optimization?

Your Google Business Profile is often the first thing local customers see. We optimize every element, including categories, attributes, photos, posts, Q&A, and reviews, to maximize your visibility in local search and Google Maps results.

Can you help manage online reviews?

Review management is central to local business reputation. We help you generate more positive reviews, respond professionally to negative feedback, and monitor your reputation across Google, Yelp, Facebook, and industry-specific platforms.

How do you handle multi-location businesses?

Each location needs its own optimized presence. We create location-specific strategies that maintain brand consistency while targeting local search terms. This includes individual Google Business Profiles, local landing pages, and location-specific content.

What results can local businesses expect?

Most local businesses see improved Google Maps rankings within 30-60 days. Review velocity typically increases within the first month. Full local SEO results build over 3-6 months, with consistent improvement as we refine the strategy based on performance data.

Dominate Your Local Market

Stop losing customers to competitors who show up first. Build the local presence your business deserves.