A career spent making things findable.
I have spent nearly two decades helping good work get found clearly online.
That started with distribution at Microsoft and continued through Feathr, Birthday.App, Jomboy Media, several startups, and an AI business fellowship at Perplexity. My dad built trust one customer at a time in his Connecticut computer shop. I learned to carry that trust into search.
Then my own name became the problem.
Then discoverability stopped being a business problem and became my problem, in public.
I co-founded Benja, an advertising technology company that failed publicly. Bankruptcy and legal fallout made the worst chapter of my life the first result under my name. I used the same skills I had spent years applying to products to rebuild what people found. It worked, and it was humbling.
Now I do it for the people carrying what I carried.
I built this firm for people who know what it feels like to be flattened into a search result.
I still touch every project. The person shaping your plan is the person answering your email. We keep client situations confidential, anonymize every case study, and do the work in-house rather than reselling a vendor's dashboard.
